All G Foods – Rebrand, Animation & Always On Contents

All G Foods, a food tech start up based in Australia, was looking to create a new Masterbrand which simplifies their products and technologies. Their main goal is to attract Investors for further funding and Governments to acquire the license to operate.

With this new Masterbrand, All G Foods is also looking to expand into the APAC market and aim to establish a leadership position in the region when it comes to their precision fermentation technology, cultured dairy, and plant-based alternatives.

As their dedicated branding and creative agency, we eagerly took up the challenge. Our mission was to craft a captivating corporate identity that encapsulated their essence. We recognized the importance of online content in this digital age, making it a cornerstone of our strategy. Through strategic branding and social media marketing, we aimed to create a compelling narrative for All G Foods.

Reconciling Nature and Science

For the creative brief of the new Masterbrand and creatives, All G Foods wanted a unique, consistent and emotive message, that brings to life their two most important elements: Nature and Science. All G Foods represents with pride the ability to replicate with their technology while paying an important homage to the nourishing and delicious proteins found in nature.

Corporate Identity Interpretation & Further Developments:

The evolution of All G Foods’ corporate identity draws its inspiration from the distinctive blend that sets All G Foods apart. This exploration delves into the seamless integration of two contrasting yet complementary worlds.

The realms of “Nature” and “Science” are woven together, creating a harmonious union in design.

The intricate design elements within All G Food’s CI and the distinctive patterns we’ve created take their cues from the fusion of nature’s blueprints. Simultaneously, they mirror the form and structure found within protein sequences—both integral aspects of organic growth. The extracted blueprints of nature span various environments, atmospheres, and biological structures, encompassing everything from leaves and spores to intricate root systems.

In contrast, the protein sequence design embraces a more scientific perspective, offering a molecular-level depiction of its unique form. This approach is inspired by the core principles of science, bridging the gap between All G Foods’ dual worlds.

As a result, our branding agency’s creative expertise, combined with our social media marketing and strategic direction, has given birth to a corporate identity that seamlessly marries nature and science. 

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