Making waves in the Thai outdoor market.
Gori Outdoor aimed high from the beginning. They were already making big waves in the Thai outdoor market before ever investing heavily in digital and social marketing. We looked to pivot the business together to online channels and made sure best practices were applied to our performance campaigns, collaborative ads, creatives and content. Outside of building custom audiences and acquisitions, putting out creatives that resonated with the Thai Outdoor culture was key. Though most importantly, we had to make sure we were putting sh*t out that sells.
Being the exclusive distributor for multiple global brands, Gori Outdoor positioned themselves as a one-stop shop for all outdoor enthusiasts. With that being said, we needed to consolidate their multiple brands, SKUS, and monthly marketing focus with a complete content calendar and paid media plan. Making sure that our creatives provided business value by supporting it with a holistic, top to bottom, paid media plan. We created different touchpoints for Gori Outdoor’s customers with clear content pillars, worked with the Gori team in setting up Facebook Shopping, created catalogs split up by product categories and brands, ran effective Facebook Messenger ads, marked customers as paid to measure return on ad spend, along with running Collaborative Ads campaign to Shopee and Lazada.
Cost Per Message
FB Messenger
For Commerce
36.70 THB
July – October 2021
Uplift in Online Purchase + 260%



Creative & Ads
Created For
Gori Outdoors
Social media creatives are equally as important as the performance marketing campaign set up. For Gori Outdoors, we focused a lot on combining branded images with graphic designs and retouching. Getting customers to be able to visualize, where, when and how they can use the products played an important role in getting them down lower into our planned marketing funnel.
