About
Tri Petch Isuzu is a well known pillar in the automotive industry, as the sole distributor of Isuzu in Thailand for over 50 years. The challenge was to take a brand synonymous with reliability and translate that legacy into a modern, social-first narrative that resonates with a new generation of drivers.
Client Objective
The goal was to transform Isuzu’s digital and social presence from a purely a promotional platform into a sustainable lifestyle hub through high-quality, evergreen social content that highlights the versatility of their model lineup year-over-year.
Our Approach
- Conceptualized and lead photoshoot and videoshoots for Isuzu’s social media usage.
- Plan social media contents in relation to Isuzu’s marketing pipeline.
- Established a high-output production workflow with the client – working together for 5 years, we have to manage a month on month shooting schedule, while having to balancing all Isuzu models and it’s different needs and goals.
Outcome
Established a self-sustaining social content ecosystem that continues to drive organic reach and engagement for the brand.
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