Love BUDS – Breaking Through the Clutter of the Plant Based Protein Industry
All G Foods entrusted us with the mission of revitalizing and streamlining communication for their plant-based protein brand, Love BUDS. Our primary objective was to resurrect the brand’s lost voice, infusing it with humor and a distinctive personality on social media. Our ultimate goal? To boldly rise above the noise in the fiercely competitive plant-based protein industry.
In our quest to stand out and make a statement, we gave Love BUDS a “Better, Terrible Person” persona. We fearlessly championed our beliefs, even in the face of industry detractors (and believe us, there are many). Concurrently, we optimized the “always-on” communication strategy, realigning it with Love BUDS’ core essence as a brand.
Our “Always On” communications strategy has evolved significantly, anchored by three essential content pillars that define Love BUDS:
Taste First Pillar:
In this pillar, we proudly showcase the crown jewel of Love BUDS – an unbeatable taste that sets us apart in the plant-based protein industry.
Nature & Science Reconciled Pillar:
This pillar strikes a delicate balance, aligning with the core values of All G Foods and the essence of Love BUDS. It’s a testament to both natural ingredients and cutting-edge science in Love BUDS’ own unique way.
Personality Pillar:
For Love BUDS, we developed a distinct personality, and this pillar provides the perfect stage for it to shine. Whether it’s engaging with our hateres head-on, or injecting our unique perspective into hot-button issues, we’re unapologetically ourselves.
Corporate Identity Interpretation & Further Developments:
As Love BUDS branding and creative agency, we are committed to breaking through barriers and setting new standards. Through strategic branding, animation, and social media marketing, we propelled Love BUDS into the spotlight, forging a path of innovation and distinction within the plant-based protein landscape.
Our journey together goes beyond standing out in the plant-based protein industry. It’s about rediscovering a brand’s voice, infusing humor and personality, and firmly standing up for our beliefs. Through the “Better, Terrible Person” persona, we’ve not only embraced industry skeptics but also reignited Love BUDS’ identity.